Refreshing currency symbols is the sort of thing that places an aspiring iconographer into the graphic stratosphere. It’s a difficult task with an end result that is built upon long lasting durability.
Typically, the process entails a government or federal institution commissioning an iconographic juggernaut. This wasn’t the case for India’s Union Cabinet.
Adjusting to the country’s rapid economy and global impact, India will now join the ranks of the US dollar, the British pound, the Euro and the Japanese Yen, who each have their own unique symbols. A competition with more than 3,000 entries, concluded with selecting Udaya Kumar Dharmalingam’s design as the new symbol of the Indian rupee.
Own-able to India and it’s people, the new mark possesses a sturdy structure with organic and geometric contours. In context, financial reporting and the such, it’s easy to see the success of the new rupee mark. It will surely fit comfortably with other global financial icons and with the unicode standard.
I find delight in the structure of the mark. It has a fluent sort of masculinity, that’s more assertive than overweening, alluding to the symbioses between the organic and geometric.