Consider, the blunt smell of chlorine on your skin after a few laps in the pool. Follow with a bask in the sun and some hasty lashings of sweet, cold ketchup that runs lukewarm as it whips some freshly fried salted potatoes.
If a season had a logo what would it look like?
A challenge for the season I would never put on top my preferred climate list, this personal exercise contributed to a capriciousness on my part, as I found myself excited for all things warm and sweaty.
The mark is composed of a bitten into watermelon or doughnut, you decide, and a bun of versatile utility too. Hot dog or burger? The decision is yours. The logo evokes all the activities that represent the aforementioned food items. Bike rides, carousels, and day-tripping beneath a hot-blue sky.