As her debut Born to Die gets ready to turn one year old, Lana Del Rey is back with her LP’s Paradise Edition. A few tracks short of becoming a second record altogether, the new version will pack nine new songs alongside remixes of earlier singles and the original 15 on Born to Die.
Ushering her comeback is “Ride“, a pensive track with a piano melody and husky vocals. If this were Del Rey’s first release then perhaps the track could have been received in a manner more celebratory. Unfortunately, it fits a little too cozy in her discography, almost to the point where it brings nothing new to the table, fueling naysayers who question Del Rey’s artistry.
Yet Del Rey’s arsenal for exposure and success has already been defined as one that extends beyond song. Her modeling contract signed earlier this year has proven fruitful as she is now the face of H&M’s fall 2012 advertising campaigns, donning pink angora, grey cardigans, and pattern printed leggings. The Swedish power house of fast fashion leveraged their fall collection further by shooting a short promo starring Del Rey for “Blue Velvet“, a Bobby Vinton cover which will appear on The Paradise Edition.
Notable of this rerelease will be Penguin Prison’s electropop take on “Blue Jeans.”