Aleph: The Speak Arabic Arapill

AlephFarisHabayeb2

An exercise in packaging and construction Aleph (the first letter in the Arabic alphabet) is a concept pill that enables one to converse in Arabic. The package is meant to showcase Arab culture, which is represented in color, architecture, and most importantly typography.

Aleph_FarisHabayeb1

The package is also meant to engage the consumer beyond the two-dimensional realm of flat graphics and color. Touching upon the transformation or shift of a tongue from one language to another, i.e. from English to Arabic, the package transforms into different shapes and structures, reminiscent of Tetris, interlocking to exhibit different forms.

© 2008 Faris Habayeb
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