An exercise in packaging and construction Aleph (the first letter in the Arabic alphabet) is a concept pill that enables one to converse in Arabic. The package is meant to showcase Arab culture, which is represented in color, architecture, and most importantly typography.
The package is also meant to engage the consumer beyond the two-dimensional realm of flat graphics and color. Touching upon the transformation or shift of a tongue from one language to another, i.e. from English to Arabic, the package transforms into different shapes and structures, reminiscent of Tetris, interlocking to exhibit different forms.