Since the creative power duo behind Opening Ceremony got involved with Kenzo, the results have been quite successful.
Recently, the label launched Electric Jungle, ushering Kenzo’s Resort 2013 collection. The campaign is directed by Mat Maitland, the British creative who is steeped in the visual direction of the music and fashion landscape. Electric Jungle catapults the trending animal print into the territory of the stimulating.
There is an unexpected sense of harmony that’s achieved amidst the unnatural clash and noise of print and pattern. It’s a rather awe-inspiring sensation that’s a testament to a well-thought out fashion campaign that not only inspires, but also stirs the senses.