These days brand collaborations have become a thing of ceremonial observance. The most exciting results take place when different industries and services collaborate in tuneful juncture. Amsterdam-based fashion designers Viktor & Rolf, have partnered with Royal Dutch Airlines, KLM, to create a line of kits exclusively designed for KLM World Business Class passengers. Inspired by the bow tie, the Viktor and Rolf kit bag is genderless, and comes equipped with luxurious amenities. Think eye masks, lip balm, and designer toothpaste.
This is bound to make travel all the less detrimental for those who seek comfort in frequent travel. The partnership will entail that a new design be unveiled every year over a four-year period. The bags now have become a collector’s item, with some appearing for sale online.