JJ’S Place: Branding

JJ’S Place is a campus greasy spoon, located on the lower level of John Jay Hall at Columbia University. An extensive renovation which involved the outfitting of 32″ flatscreens, booth seating, and a refurbished space, all prompted the push for a refreshed brand identity.

Final Mark

jjsplacelogofarishabayeb

Mark Exploration

jjsplacemarkexplorationfarishabayeb

Labels

jjsplacelabelsfarishabayeb

 jjsplacelabeldesignfarishabayeb

© 2012 Faris Habayeb for Columbia University
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